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BIC Doesn't Change
Point-of-Sale ads to remind people of the quality of Bic lighters while having a little bit of fun at the same time.
CW. Jay Brockmeier
2012
Advertising, Art Direction, Graphic Design
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Steps For Schools: Young Ones 2013
Young Ones 2013 Competition: Merit in Integrated Branding.
The Millennials don't want to go out of their way to do things for other people. However, make a charity that involves activities they already participate in and make it available to do on their own time at a location of their choosing and you just might get them to make a global difference.
AD: Hannah Oates
AD: Andrew Williams
CW: Gretchen Zachan
CW: Jameson Rossi
IMG: John Shafto
2013
Advertising, Art Direction, Graphic Design
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Remington Advertisements
Remington is the oldest surviving American company. Quality is everything in the firearms market and Remington has the history to back up their claim as the gun that won America.
CW: John Huddleston
2012
Advertising, Art Direction
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Bloomberg Paper Trading
Problem: The Millennial Generation is not investing in the stock market mostly because they don't understand it.
Solution: Introducing the Paper Trading Coach App which teaches them how to properly navigate the financial world in a way that is relatable to their everyday lives.
CW: Jameson Rossi
2012
Advertising, Art Direction
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Biscayne National Park
Having parents and kids interact without technology getting in the way is tough. This rebrand is designed to be fun and informing before they get to the park, so they can enjoy nature and each other without their devices when they're here.
AD: Hannah Oates
AD: Andrew Williams
AD: Aaron Lugo
CW: Jameson Rossi
DV: Xiao-Wen-Mak
2013
Art Direction, Branding, Game Design
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Ted Baker
British are universally regarded as handsome, despite their numerous physical flaws. Some think it's the accent or ingrained sense of superiority after former world domination, but really it was Ted Baker clothing making these things seem attractive. As various "mythical" American creatures found out upon the brand's introduction to the States.
2013
Art Direction, Graphic Design, Print Design
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Zoo Atlanta
To connect with parents Zoo Atlanta is focusing on the moments their children have when at the zoo. The pure awe and excitement children experience are worth the trip.
CW: Keith Atzman
2012
Advertising, Art Direction
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Netflix Rebrand
Though Netflix dominates their market, competitors are coming fast. When a brand is only a medium you need to give it something that distinguishes it from the competition. We gave Netflix the sense of community because friends are harder to leave behind than a website.
CW: Scott Chalkley
DE: Eric Liang
IMG: Andie Calloway
2013
Art Direction, UI/UX, Web Design
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Formula 1
Formula 1 is coming back to the States. People here don't exactly understand how brutal the races are on the drivers. With an emphasis on the extremes people will come to understand F1.
CW: Keith Atzman
IMG: Andie Calloway
2013
Advertising, Art Direction
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Booq Backpacks
Creatives enjoy finding inspiring locations to do work.
Booq makes bags specifically for creative people.
Introducing the Booq Keep Moving App which gives endless
locations so finding inspiration and doing work is a little easier.
CW: Jameson Rossi
2013
Advertising, Art Direction, Drawing
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Sotheby's International Realty
Sotheby's International Realty has a problem – their prestigious, elegant brand image. We are changing the perception that you have to own a mansion to work with Sotheby's Realty.
CW: Scott Chalkley
2013
Advertising, Art Direction
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Cointreau: The Best Supporting Part
In spirit of the 85th Academy Awards, Cointreau is honored to celebrate the achievement of the supporting role. At Cointreau, we find carefully crafted beverages are much like our favorite movies. For every drink there are characters, and each character plays a part in the perfect cast of flavor.
CW: Jameson Rossi
Brad Daniely
2013
Advertising, Art Direction
